Doubling down

Silver Reef Casino Resort received major visual upgrades to increase the freshness of its business. In 2019 they updated their logo with the idea of revitalization. To fortify their efforts we fabricated and installed 8 sets of exterior internally illuminated channel letters and over 300 feet of accent lighting.

Evoking Excitement

Casino signage has an emotional and physiological influence on the players and guests as they approach. The goal is to amp up the excitement and set the mood for patrons. Contrastingly this approach wouldn’t suit the waiting room of a medical office. There is a reason why the Las Vegas strip has an abundant amount of flashing lights and sensory-rich stimuli. It is all done with a purpose in mind.