What aisle are the…?
Grocery store shoppers learn where things are by becoming familiar with the store and frequency of visits. However, if it is their first time shopping at the store using wayfinding signage is second nature.
When a store has no signage it is confusing for shoppers and puts more pressure on staff to direct people. We have worked in grocery stores where all the signs had been taken down. The relief customers experienced after putting up new ones showed us the importance of proper signage.
Our bread and butter
We design, fabricate and install a variety of signs for grocery stores such as point of purchase signs, floor and window graphics, branded building signs, and street-view pylon signs.
Our true specialty is in creating cohesion throughout the entire sign package. We aim to echo the brand throughout the entire store from the aisle markers to the sign that greets shoppers. When a brand image is in harmony it creates a more meaningful experience for both the staff and shoppers. It provides people with something to connect to and feel welcomed by.
Here are a few projects we’ve completed using for the Grocery industry