Brand Awareness is Key.
Imagine being on a lengthy road trip and you need to refuel and stretch your legs, why do you choose to stop where you do? Several reasons might make you pull over, for example, convenience, urgency, comfort, etc. Most people will stop because of familiarity. When we do gas station conversions our goal is to establish brand familiarity. The building and fuel pumpers might be the same, however, the signage is refreshed and presented with a current look.