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Outlier is Here | Rebranding the Restaurant

June 26, 2017
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Seattle’s Sazerac Restaurant

In October of 2016 Seattle’s Sazerac restaurant adjacent to Hotel Monaco announced it would temporarily close its doors in January for a significant rebranding. At the time, few details were known about what the end result would look like.

In the weeks following the announcement, an amazing team consisting of some of Washington State’s top talent in the commercial construction industry was put together. The team included Seattle’s Dawson Design Associates, Inc., Lynden, WA based Elements Hospitality, and Bellingham, WA based Signs Plus Inc. among several other talented contracting companies. Once the team and plan was in place, it was announced that Sazerac would reopen in March 2017 after a $3 million makeover as Outlier.

Outlier Restaurant Rebranding

The name, Outlier, speaks to the new restaurant’s “individualistic approach to design and menu,” according to spokeswoman Margo Helgen. The space has been built out to be social, the plates sharable and the menus will pull in global flavors and respond to season, environment and culture, she said.

The restaurant will continue to be led by executive chef Shawn Applin, who has been with the restaurant since November 2015.

The Sazerac opened in 1997 and was once one of the hottest places in downtown Seattle. The restaurant is now owned by East coast-based Pebblebrook Hotel Trust (NYSE: PEB), a hospitality real estate investment trust, but is managed by Kimpton Hotels and Restaurants.

Dawson Design Associates designed Outlier to “bring a new take on fern bars of the 70s.” It now has a retro undertone, but also reflects the Seattle grunge scene, including recycled bottle cap art, warehouse windows and metalwork.

Signs Plus Inc.’s Touch

You will find Signs Plus Inc.’s touches throughout the new restaurant. Including the exterior signage and custom fascia that wraps both 4th Avenue and Spring Street. On the interior behind the bar you will find the custom full color LED illuminated bar display. This illuminates the spirits with a festive array of colors. The space also includes a 45-seat back patio for use during all seasons. It will have fire pits, heaters and a Gennius retractable awning installed by Signs Plus Inc.

Some of the shareable menu items include duck bolognese and Dungeness crab-stuffed pasta, brick oven pizzas, curried carrots, black chile roasted chicken and a foie-ffle (a seared foie gras and Belgian waffle dish served with huckleberries, pickled Fresno chile and brown butter powder).

The bar at Outlier will specialize in a variety of brown liquors, house infusions, tinctures and specialty cocktails with locally distilled spirits and farm fresh juices, Helgen said.

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